IP stands for internet protocol. An IP address is a unique number that is assigned to each computer in the world, which can be either public or private. The main function of an IP address is so that computers are able to communicate with each other.
2. What is Web 2.0, how does it differ from 1.0?
Web 2.0 is a set of economic, social and technology trends that together form the basis for the next generation for the internet. It is the current internet type that we are in now and is referred to as Live Web and is controlled by many people. It allows users to be more interactive; a 2-way service, through mashups, which allow users to use content from more than one source to create their own service. Social networking sites, such as Facebook and Myspace, blog sites, RSS (really simple sydnication) and Podcasts are common features of web 2.0.
Web 1.0 is a one-way web that is controlled by one person, where information was posted on a site and could only be read. It was a non-interactive/ passive web service.
3. What is Web 3.0?
Web 3.0 is about transforming the web into a database. Web 3.0 is based on metadata, which is the concept of tagging where all data is tagged to other data and is used to search for information. It is the process of using media to search for other media.
4. Describe the different methods an organisation can use to access information.
There are three tools that an organisation can use to access information. These three tools are;
- Intranet – An intranet is a personalised and private section of the internet that is used for internal means, commonly used in businesses, universities and schools.
- Extranet – An extranet is an intranet that is also available to strategic allies, such as customers, suppliers and partners, providing them with certain data about the company that is of benefit to them.
- Portal – A portal is a website that offers a broad array of resources and services on the one page. It is personalised to the needs of the people it is targeted at. It features services including email, online discussion groups, search engines and online shopping.
5. What is e-Business, how does it differ from e-Commerce?
- E- Business is the conducting of business on the internet, including buying and selling, serving customers and collaborating with business partners.
- E- Commerce is the buying and selling of goods on the internet.
6. List and describe the various e-Business models? (Hint: B2B)
- Business-to-Business (B2B) – Businesses buying and selling to each other over the internet. Online access to data is widely supported.
- Business-to-Consumer (B2C) – This applies to any business that sells their products and services to consumers over the internet.
- Consumer-to-Business (C2B) – Applies to consumers who sell their products and services to a business over the internet.
- Consumer-to Consumer (C2C) – Applies to websites that assist consumers interacting with each other over the internet.
7. List 3 metrics would you use if you were hired to assess the effectiveness and the efficiency of an e-Business web site?
To assess the effectiveness and efficiency of an e-Business website, three metrics that could be used include;
- How many people are visiting the website and the amount of revenue that is being generated by this
- The length of time people spend on a website and the times they visit
- The types of visitors on a website. Information on known visitors can be gained through their log-ins and registrations.
8. Outline 2 opportunities and 2 challenges faced by companies doing business online?
Opportunities
- Available to access 24 hours a day, 7 days a week, 365 days a year to anyone all over the world.
- Both small and large businesses are able to reach new markets at a lower cost than owning an actual business.
Challenges
- Ensuring your customers details are protected at all times.
- Opening an online business is a simple task and so there are many people online in the market from all over the world, which can make it difficult for you to market and sell your products.
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